In-House Advertising Ambient Campaign

Brahm advertising firm opened an in-house brief to the design students at Leeds, University. My solution was to create an ambient media campaign to be used in the Brahm office complete with wall and floor decals, email notices and posters. Spread throughout the office, these designs would inform employees of the newly incorporated classes intended to bond and create a new "esprit" [spirit] across the different departments of Brahm. Originally set to be called "University of Brahm," I wanted the employees to feel less like it was schooling which may have connotations of obligation and duty and replace that with "esprit de brahm" breathing new life into a phrase that holds a new vitality to lift spirits and to create spirit.